The Back Story
Edupride is a Thai family-run-business that started out as a small English Learning Center that ran English boot-camps for Thai children in Bangkok. They operated since 2013 and have now grown to compete with the bigger English Learning Centers in Thailand.
The Challenge
Edupride has been focused on smaller communities throughout Bangkok and found it challenging to penetrate new markets. The CEO felt the company was not equipped to compete with larger centers and felt it was necessary to put in place a long term marketing strategy to compete effectively.
There was also a lack of talent in Thailand to spearhead such initiatives and was adamant on executing an effective digital marketing campaign without the use of an agency, due to high costs and poor results from past experiences.
The Solution
Since the company was headquartered in Bangkok, I was given a 12 month contract to set up Edupride’s entire Marketing division. From building an internal team, identifying processes, to creating GTM strategies and researching ways to improve Edupride’s product offerings for a stronger position within the market.
Final Results
Successfully penetrated 6 provinces including Pattaya, the 2nd largest market for English programs
ROI doubled by the end of 2018