The Back Story
Latitude Design is a well established Interior Design Company since 2005, serving high net-worth individuals with luxurious interior home designs.
The Challenge
The company’s main source of revenue came from referrals and word of mouth, which the company was heavily reliant on.
The past few years saw aggressive online marketing campaigns from competitors which prompted the CEO and Marketing Manager to find ways to stay competitive in the market.
The CEO also soon noticed that to remain relevant, that the company had to shift from traditional marketing methods to digital. This includes up-skilling of the Marketing Manager to leapfrog knowledge to further onboard new leads through online campaigns as opposed to offline.
The Solution
The first area of focus was identifying gaps and opportunities. Thereafter, accelerated training on digital marketing best practices. A competitive research was also conducted in order to create better and higher value campaigns for potential leads.
By establishing an agile digital marketing funnel, which included multiple lead entry channels all the way down to conversion methods, the team could zoom in on funnel optimization, online referral campaigns and content creation.
The anchor approach was gaining trust and confidence by being transparent of the inner-workings of interior design firms in Malaysia, and exposing truths that most firms would be uncomfortable sharing, through various content pieces. This put Latitude Design as a Thought Leader within it’s space.
Ads on Facebook, LinkedIn and Google were used as primary entry points for potential leads, using intriguing content. In the process, emails are collected in order to qualify leads most likely to convert.
Final Results
600% increase in revenue on the 3rd month of consultation. From an average monthly revenue of MYR500k to MYR3 million