The Back Story
Avontus is an American Scaffold Software company, providing scaffolding solutions to scaffolding and construction companies to better manage and design scaffolding.
The Challenge
Although the company has being doing exceptionally well online, Avontus’ stood 2nd place in the market, just behind their main competitor, allowing room for further growth and competition.
The CEO was looking for further opportunities to strengthen the Avontus brand on all fronts of digital marketing, and to be seen as the leading software company in scaffold design and management around the world.
The Solution
A complete internal digital marketing audit was conducted, which included SEO, SEM, Social Media, Email and Content Marketing.
Deep competitive research was also conducted to better understand Avontus’ position online in the market against it’s competitors.
Immediately, we realized missed opportunities on the creative front which led to Avontus’ first ever online scaffold design contest via social media. Current users of Avontus’ scaffold design software would be able to sign up to submit their designs to stand a chance to win a professional drone, and sharing their work with their circle of friends, many of them in the same industry. This encouraged scaffold designers wanting to switch to Avontus’ scaffold design software.
Website redesign and fresh copy was introduced on the homepage alongside a multitude of blog content optimized for SEO.
Final Results
Research later showed Avontus as a thought leader in its industry, allowing for easier conversion of leads
Avontus ranks 1st in SERP for all primary keywords with over 2000 organic keywords being crawled on google