The Back Story
Coming from humble beginnings, Monkey Theory started out as an events company focused on Marathons in rural areas. Over the years, they expanded and quickly grew to attract international clients, some from Tourism Ministries, to help boost local tourism, while others from international firms looking to launch their products in Malaysia.
The Challenge
Their rapid growth also meant keeping up with latest digital marketing best practices, particularly in content marketing and running social media ads effectively.
The company was not set-up for digital marketing and the CEO decided it was time for an online overhaul, bringing as much offline marketing activities online.
The Solution
First to be addressed was Monkey Theory’s new operational guideline for digital marketing. The foundations for Monkey Theory’s digital marketing SOP was created, following stringent ISO-9000 standards.
Secondly, with over 60,000 emails in the database, Email marketing strategies were used to amplify important messages with automated email series’, a string of emails scheduled to be sent at a specific time and date to keep the brand top-of-mind.
Thirdly, a complete overhaul of all online content with a content marketing + SEO plan aimed at boosting organic B2B leads from the website.
Lastly, new and improved Social Media Marketing strategies, primarily for Facebook and Instagram to tap into large international audiences in a variety of languages.
Final Results
MYR0.20 Avg. CPA per conversion (successful event ticket purchase)
150%+ increase in Brand Engagement
3.6% avg. increase in ROI in 6 months